Need Online PR for your band? Build Your Fan base online!

Internet radio may be facing uncertain times, but many musical social networks continue to thrive. If you’re in a band, these sites are essential for promoting your music: take note, and sign up for as many as possible to maximize your reach. For fans, meanwhile, we’ve included some great places to just listen to music. We won’t mention the obvious one, of course: MySpace remains the hub for music on the web.

Flotones

Flotones is a monetized social network for artists and their fans. The most interesting feature is the possibility to promote and distribute artist’s content via mobile phones (such as ringtones and mobile wallpapers). After you register and add your content, you’ll be able to promote your mobile content at your shows, on your website and on your MySpace profile. You’ll be asked to sign a contract before getting paid.

Mercora Radio 2.0

Radio 2.0 from Mercora is a social network with an integrated free music listening service (that sustains itself through contextual music-centered ads), as well as a personal-webcasting platform. Mercora Radio 2.0 will search your hard disk for all the music tracks you have legally acquired and then you are ready to broadcast your own music library to the world. Each radio station has multiple channels and each DJ can also create his own playlists.

MOG

MOG is a social network that helps you “discover people through music and discover music through people”. Basically MOG makes it easy for you to find new music to listen to by using custom filters and personalized suggestions. The site also provides users with news, reviews and streaming audio. MOG also features a music TV that continuously broadcasts videos taken from YouTube.

Last.fm

Last.fm, which you’ve no doubt used already, is a service that keeps track of what music you listen to, and then helps you discover new music based on your preferences. You can use Last.fm to listen to music, find out about artists you may like, get in touch with other people with similar music taste, discover gigs in your local area, as well as create charts that you can publish on your personal site. Last.fm also allows artists and labels to upload their own music and videos and promote them for free.

iLike

iLike, another familiar one, is a service to help you organize your music, share your music tastes, and discover new artists through your friends. iLike basically helps you discover new music based on what you’re already listening to. It lets you share music libraries with your friends, browse and sample their most played songs, and compare your compatibility scores. iLike will also send you music recommendations directly in iTunes.

JamNow

JamNow is a social network aimed at musicians that allows them to create audio content online in real-time. JamNow isn’t a site that simply makes you “post and listen” to audio content: its platform enables real-time music collaboration and lets you schedule live jam sessions and listen to musicians that are playing right in that moment.

MusoCity

MusoCity is a music-oriented social network. It provides accounts specifically designed for music fans, artists, musicians, music retailers and music venues. MusoCity is completely free to join and you can start browsing members profiles to make friends, discovering new artists, getting in touch with musicians in your area and finding events and music stores near you.

Haystack

Haystack is a social network centered around people who want to find music through friends and taste makers. You can browse music, pictures, videos and reviews of artists as well as build your own profile and personalize it with images and videos (you can even add them from YouTube). Artists are welcome to sign up directly or through their manager or their label.

Sonific

Sonific is a social network that offers a great way to promote your music, if you are an artist. It lets users put free music widgets with your music on their sites and promote it to their own audiences, for free. In exchange, Sonific users get free music to use and listen to (download is not permitted) and make their site look cooler – while you get free advertising for your music.

Midomi

Midomi is a network that makes it easy to discover new music and people. The cool thing is that you can search for music by singing or humming part of a song. All you need is a microphone and you will be able to connect to your favorite music, and to a community of people that share your musical interests. You can listen to other member’s voices, see pictures, rate singers, send messages and also buy music.

iJigg

iJigg is a online community that lets you comment on music and share songs. You can rate music and influence what becomes popular, as well as upload your own music to share it with the community and make new fans. You will need to decide whether to open a “listener” or “artist” account, which will give you access to different features (e.g. listeners can download free mp3 of their favorite music, while artists can upload their own music).

Sellaband

Sellaband is a music social network that turns the fans and listeners of bands into their producers, asking them to invest in a band or artist they support so that they will be able to get a recording opportunity. Every single investor that supports a successful band will take home a small cut of the profits made by them. Artists not only get financial support but also share 50% of the ad revenue coming from the free downloads of their music.
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Online Marketing Trends: What You Need to Know

by Angela Hribar, Thursday, July 16, 2009, 4:18 PM

// SHARE // TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. Share And Share Alike: Consumers Willing To Divulge A Little Will Divulge A Lot 2. DR Or PR? Lead Gen And Social Media 3. Add Direct Response To Get More Out Of Rich-Media Ads TAGS: Lead Generation MOST READ 1. Google Unknowingly Creates Secret Society 2. New Verizon Ad? ‘There’s A Map For That’ 3. Walmart Offering No-Contract Cell Phone Plans 4. Study: Americans Look To Spend Less On Food 5. Survey: Yahoo Campaign Dampens Perception 6. Bloomberg Buys ‘BusinessWeek’ 7. Virtual Goods To Reach $1 Billion In 2009 8. Global ‘Step’: Titan Takes MySpace OOH 9. The Lighter Side Of Metrics Today 10. Watch It: Online Video Tiny But Growing Despite the economic downturn, online marketing remains in growth mode in the industrial sector. Virtually all engineering, technical, manufacturing and industrial professionals use the Internet to search for and locate information – making online marketing the perfect solution for companies interested in reaching this audience.The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online. Based on our research, here is a look at today’s top trends in online marketing: The economy is impacting marketing approaches and objectives. In light of the current economic climate, customer acquisition, lead generation and customer retention have become more important than ever before. In fact, 44 percent of respondents to our recent survey stated that customer acquisition is their primary marketing goal, with another 29 percent indicating that lead generation is most important. Additionally, 13 percent indicated that customer retention is their primary goal in 2009, up from just five percent in 2008. Companies are still focused on gaining new customers, while maintaining their current client base.

The Actors Muse

When it comes to marketing and branding actors Bobbi Miller-Moro, president of Indie Marketing Genius has invented a niche market utilizing the latest technology online. Commercializing and branding an actor into a viable product is how she sees the many actors that call her office in a day.

“I definitely am ready to expand, I never saw it coming…the demand.” Bobbi is referring to her ‘formula’ a tried and true method of social sites, links sharing, powerful press releases, search optimization, articles and imaging that she has awed her clients with. She hears comments like “Your amazing!” And “You are genius” in her one on one attentive customer service she delivers daily. “Having my client win and become successful is my ultimate goal.”  She has marketed musicians, writers, professionals, products, and services; but her expertise is with actors. “I was an actor for five years before I became a Producer, my husband and I own a full service film production company with seven films under our belt and two coming in 2010. I learned how to market our company and the valuable inside workings and relationships of casting and finding actors has given her an invaluable edge.

Bobbi came from a Hollywood background, being the great niece of the great Hedda Hopper, the inventor of tabloid stories about celebrities, the most powerful gossip columnist in Hollywood.  For her this was a natural inclination, “having grown up listening to fairy tale stories of aunt Hedda was like living a dream… I was in love with the entertainment business from a young age.” Having written two books, one available now on Amazon ‘Lessons We Learned from Obama’ and writing for Immigrant Magazine, her powerful women’s blog  ‘Women Without Borders’ she highlights women’s news around the world to help bring attention to women’s rights issues. Writing is her favorite part of her unique ‘formula’, it is the chance for her to write about her clients in a way that they may have never been written about before.

“These actors have so much gold, their story, their journey and their character. I love exploiting the amazing qualities these people have.” Bobbi says from her office in Los Angeles, CA.  Reinventing herself and her company many times over until Moro Films hit their stride; she says the time is now to ‘reinvent yourself.’ She believes Obama opened the doorway for a new generation to be fully self expressed and have the freedom to manage their own lives on their terms.

“The old Hollywood days are over, the painful process of hoping the phone would ring to get an audition from a headshot submission, are passé. This is about competing in a marketplace where commercial packaging is king.  As an actor you have to walk in fully equipped to not just deliver your talent, but bring your entire commercial package with you about you.  Agents want to see dollar signs above your head when you walk through the door.” Bobbi  concludes. She notes the importance of utilizing all the tools the internet has to offer, and building a fan base online. She does not consider herself a publicist, but will connect her network of industry friends together without charge. “It’s all about who you know at the end of the day, right? That coupled with a deliverable package-you have everything you need.”

Bobbi is a valuable resource in accomplishing her goal, her success stories are many and her clients are very satisfied. “They positively rave about her” says one acting coach. “It is truly amazing to see what she can do with one person.”

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Bobbi Miller-Moro is a mother of five children, and lives in Los Angeles with her husband award winning actor and producer Luis Moro. She can be reached at bobbi@indiemarketinggenius.com. Her website is http://IndieMarketingGenius.com.